2024年10月15日，全球商业的焦点再次聚焦于中国广州，迎来了第136届中国进出口商品交易会（广交会）的盛大开幕。作为世界最大规模的综合性商品交易会，广交会不仅是中国对外开放的经贸平台，更是全球经济交往的重要窗口。在这个充满商机和挑战的时代，广交会为全球企业搭建了一个展示实力、寻求合作的大舞台。

一、新质生产力：经济新动能的集中展现

二、数字化转型：外贸企业的必然选择

三、开放与创新：广交会的永恒主题

四、挑战与机遇并存：广交会的未来展望

Canton Fair Fall 2024: Seizing the Stage for New Economic Opportunities

On October 15, 2024, the focus of global business was once again on Guangzhou, China, for the grand opening of the 136th China Import and Export Fair (Canton Fair). As the world's largest comprehensive commodity fair, Canton Fair is not only an economic and trade platform for China's opening up to the outside world, but also an important window for global economic exchanges. In this era full of business opportunities and challenges, Canton Fair has set up a big stage for global enterprises to show their strength and seek cooperation.

I. New Productivity: A Concentrated Display of New Economic Dynamics

At this year's Canton Fair, new quality productivity has become a major highlight. Nearly 40% of Guangzhou's exhibitors belonged to the new quality productivity enterprises, which demonstrated China's latest achievements in high-end manufacturing, green energy, intelligent manufacturing and other fields. The scale of booths for electronics and home appliances, new energy, new energy vehicles and smart mobility, industrial automation and intelligent manufacturing exceeded 8,700, covering about 3,600 enterprises in the “New Three Kinds” (electric vehicles, photovoltaic products, and lithium batteries), digital technology, intelligent manufacturing and other related topics. Intelligent life, industrial robots, intelligent manufacturing production lines and other areas attracted nearly 400 exhibitors, a number of humanoid robots, intelligent equipment, driverless products and other innovative products debut, demonstrating China's strong strength in the field of technological innovation.

The emergence of these new productive forces not only promotes the optimization and upgrading of China's economic structure, but also brings new growth points to the global economy. As a golden bridge connecting China and the world, Canton Fair pushes these innovations to the world and provides new opportunities for global enterprises to cooperate and win-win.

Second, digital transformation: the inevitable choice of foreign trade enterprises

In the era of digital economy, digital transformation has become an inevitable choice for foreign trade enterprises. As an important exhibition platform for foreign trade enterprises, Canton Fair has also witnessed the accelerated development of this trend. Several foreign trade CRM providers have provided strong technical support for the Canton Fair to help enterprises improve the efficiency of marketing and sales management. By opening up the whole touchpoints of foreign trade marketing, including email, WhatsApp, website, Facebook, enterprise WeChat, etc., they provided foreign trade enterprises with a total solution for online digital marketing.

Digital transformation not only improves the operational efficiency of foreign trade enterprises, but also helps them better grasp market trends and customer needs. At the Canton Fair, many foreign trade enterprises displayed their products and negotiated cooperation through digital means, realizing more accurate and efficient marketing. This trend of digital transformation will promote foreign trade enterprises to move towards a higher quality and more efficient development stage.

Openness and Innovation: The Eternal Theme of Canton Fair

Canton Fair has always insisted on the spirit of openness and innovation, which is also an important reason why it can continue to lead the development of global trade. This year's Canton Fair, with the theme of “Serving high-quality development, promoting high-level opening up”, has demonstrated China's firm stance and positive contribution in promoting economic globalization and facilitating the liberalization of international trade.

At the Canton Fair, businessmen and entrepreneurs from all over the world come together to share business opportunities and seek common development. Canton Fair not only provides a platform for Chinese enterprises to show their strength and expand their markets, but also provides opportunities for global enterprises to cooperate and exchange ideas. Through Canton Fair, Chinese enterprises can understand the international market demand and trends, learn international advanced technology and management experience; while foreign enterprises can understand the potential and opportunities of the Chinese market, and look for partners and investment opportunities.

Challenges and Opportunities: Future Prospects of the Canton Fair

Although Canton Fair has brought numerous business opportunities to global enterprises, it also faces many challenges. How to accurately grasp the business opportunities in the vast amount of information? How to precisely locate the customers in a wide range of customers? How to stand out in the fierce competition? These are the problems that foreign trade enterprises must face.

However, it is these challenges that breed new opportunities. With the continuous development of digital technology and the deepening of global trade, Canton Fair will usher in a broader development space and more diversified cooperation opportunities. In the future, Canton Fair will continue to play its role as an important window for global economic exchanges, and promote closer ties between China's economy and the world economy.

Conclusion

Canton Fair Fall 2024 is not only a trade event, but also a big gathering for global economic, trade and cultural exchanges. On this stage, every enterprise has the opportunity to show its strength and obtain business opportunities; behind this stage, there is the strong momentum of China's economy continuing to improve and the infinite possibilities of global economic recovery. We look forward to the Canton Fair continuing to contribute more to the economic and trade development of China and the world in the days to come!

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