September 19-21, 2025 – The China International Consumer Electronics Expo (CICE) will grandly open at the Qingdao International Convention Center! BWA cordially invites global electronics industry leaders to explore boundless opportunities under the theme "Green Leadership, Digital Future"!
➡ Exclusive Benefits for foreign enterprises:
✔ Free 36㎡ booth;
✔ Complimentary catering + accommodation;
✔ Local transportation in Qingdao covered;
✔ Exclusive visits to Haier & Hisense headquarters.
2025年9月19-21日，中国国际消费电子博览会（CICE）将在青岛国际会展中心盛大开幕！BWA现诚邀全球电子行业精英共襄盛举，探索“绿色引领，数字未来”的无限商机！
➡ 外国企业特别福利：
✔ 免费36㎡展位；
✔ 全程免费餐饮+住宿；
✔ 青岛本地交通全包；
✔ 独家参观海尔、海信集团。
Table of Contents 邀请函目录
Exhibition Information 展会信息
Exhibition Expectations 展会预期
Exhibition Highlights 展会亮点
Exchange Activities 交流活动
Exhibition Hall Introduction 展馆介绍
Exhibition Zone Planning 展区规划
Exhibits Categories 参展类别
Schedule 日程安排
Company Highlights 企业亮点
Exhibition Information
展会信息
The China International Consumer Electronics Expo (hereinafter referred to as "CICE") is an international professional consumer electronics exhibition approved by the State Council, organized by the Shandong Provincial People's Government, and co-hosted by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, the Chinese Institute of Electronics, and the Qingdao Municipal People's Government.
中国国际消费电子博览会（以下简称“CICE”）是经国务院批准，由山东省人民政府主办，中国机电产品进出口商会、中国电子学会、青岛市人民政府承办的国际性专业消费电子博览会。
Since its inception in 2001, CICE has successfully held 21 editions, making it the only national-level exhibition in Shandong Province. The 2025 CICE is scheduled to be held from September 19th to 21st at the Qingdao International Convention Center (Hongdao), with an expected exhibition area of 60000 square meters, focusing on showcasing new products and technologies in the fields of smart home appliances, software technology and development, new displays, big data/cloud computing, Low altitude flight，virtual reality, artificial intelligence, and more.
自2001年创办以来，CICE已成功举办21届，是山东省唯一的国家级展会。2025年CICE将于9月19-21日在青岛国际会展中心（红岛馆）举办，预计展览面积达6万平方米，重点展示智能家电、软件技术与开发、新型显示、大数据/云计算、低空飞行、虚拟现实、人工智能等领域的新产品与新技术。
Theme of this year's expo: "Green Leadership, Digital Future". It will fully showcase the development achievements of China's consumer electronics industry. Leading global companies such as Haier, Hisense, Huawei, JD.com, BOE, and Sony will attend, promoting the aggregation of resources along the entire industry chain and vividly presenting the industry's innovation strength and development potential.
本届展会主题：“绿色领航，数字未来”。展会将全面展示中国消费电子产业的发展成果。海尔、海信、华为、京东、京东方、索尼等全球领军企业将参展，推动全产业链资源集聚，生动呈现行业的创新实力与发展潜力。
Partial Exhibitors (ranked in no particular order)
部分参展企业（排名不分先后）
Exhibition Expectations
展会预期
Orders and Cooperation: Past exhibitors averaged more than 50 cooperation intentions; major companies signed deals worth over 100 million yuan on-site.
Brand Exposure: Over 100 media outlets including CCTV and Xinhua News Agency provide full coverage, reaching more than 200 million global online views.
Technology Upgrade: Face-to-face exchanges with technical teams from companies like Haier and Hisense to gain practical experience in smart transformation.
Seizing Market Opportunities: Early exposure to products scheduled for mass production in 2026.
订单与合作：往届参展企业平均达成合作意向超50项；头部企业现场签约金额超亿元。
品牌曝光：央视、新华社等超百家媒体全程报道，全球线上浏览量超2亿次。
技术升级：与海尔、海信等技术团队面对面交流，获取智能化转型的实战经验。
抢占市场先机：提前接触2026年量产计划产品。
Exhibition Highlights
展会亮点
➡Gathering of Industry Leaders, bring together top enterprises in the consumer electronics sector to showcase cutting-edge technological products and innovations ·Inviting industry experts for panel discussions and exchanging to analyze market trends and investment strategies.
➡Combining exhibition, product testing, competitions, and entertainment to create an interactive and immersive experience for consumers.
➡Setting up specialized areas for investment promotion and project negotiations, fostering collaboration among government, industry, academia, research, finance, media, and end-users.
➡行业领袖云集：汇聚消费电子领域顶尖企业，展示前沿科技产品与创新成果；邀请行业专家开展圆桌讨论，分析市场趋势与投资策略。
➡展、测、赛、娱结合：打造消费者互动沉浸式体验。
➡设立招商洽谈专区：促进政、产、学、研、金、媒、用多方协作。
Exchange Activities
交流活动
Industry Exchange: Gather industry leaders to discuss trends and shape the future of the sector
Business Matchmaking: Facilitate precise connections between domestic and international enterprises to expand cooperation opportunities
Technical Exchange: Focus on cutting-edge technologies, accelerate the transformation of achievements, and drive industrial upgrading.
Event and Roadshows: Showcase innovative achievements, support the growth of startups, and explore market potential
行业交流：汇聚行业领袖共议趋势，共塑行业未来。
商贸对接：精准对接国内外企业，拓展合作机遇。
技术交流：聚焦前沿科技，加速成果转化，推动产业升级。
活动与路演：展示创新成果，支持初创成长，挖掘市场潜力。
Exhibition Hall Introduction
展馆介绍
Qingdao International Convention Center (Hongdao) designed by the famous German company GMP in accordance with the positioning of fifth generation exhibition complex. The indoor exhibition area occupies150,000square meters with most parts of column-free structure, including 4 single-story exhibition halls and 10 two-story exhibition halls which will meet different demands. Design of double first floor is adopted in part of the two-story exhibition halls for the first time. All have independent logistics and people channels. Outdoor exhibition area covers 200.000 square meters.
青岛国际会展中心（红岛馆）由德国知名公司GMP按照第五代会展综合体设计。室内展览面积15万平方米，主体为无柱结构，含4个单层展厅和10个双层展厅，可满足多样化需求。部分双层展厅首次采用“双首层”设计，独立物流与人流通道。室外展览面积20万平方米。
Exhibition Zone Planning
展区规划
A2 Smart Home
Showcasing innovative, intelligent, convenient, and comfortable living solutions, this zone focuses on smart home, smart health, smart entertainment, and smart education scenarios. It highlights leading products and cutting-edge applications of the year.
A2 智慧家居：集中展示创新、智能、便捷且舒适的生活解决方案，重点呈现智能家居、智能健康、智能娱乐及智能教育四大应用场景。突出展示年度最具代表性的领先产品与前沿技术应用成果。
A3 International Brands
Featuring globally renowned brands and high-quality products in the consumer electronics sector, this zone presents the latest products, technologies, and solutions. It aims to foster exchanges and cooperation between domestic and international brands, promoting global trade and cultural development.
A3 国际品牌：汇聚全球消费电子领域知名品牌与高端产品，全面呈现最新产品矩阵、尖端技术及行业解决方案。致力于促进国内外品牌间的深度交流与合作，推动全球贸易往来与文化融合发展。
A4 Integration and Interconnection of Intelligence
Centralized exhibition of the three major trends of 5G-A commercial deepening, AI+ ecosystem construction, and 6G frontier exploration, focusing on the technological breakthroughs and ecological layout of the entire industry chain, including 6G pre-research and 5G-A fusion, computing network and energy efficiency innovation, network and terminal intelligence, generative AI and industry applications, innovative terminal forms, and full-scenario interconnection ecology.
A4 智联融合：聚焦5G-A商用深化、AI+生态构建与6G前沿探索三大核心趋势，系统展示包括6G预研与5G-A融合、算力网络与能效创新、网络终端智能化、生成式AI与产业应用、创新终端形态以及全场景互联生态在内的全产业链技术突破与生态布局。
B2 Green Smart Mobility
Dedicated to smart mobility technologies, products, and solutions, this zone gathers global enterprises, institutions, and innovators in the field. It showcases the latest achievements and technologies in intelligent transportation, new energy vehicles, intelligent connectivity, and emerging transportation formats.
B2 绿色智慧出行：专注智能出行技术、产品及解决方案，汇集该领域全球企业、科研机构与创新主体。集中展示智能交通系统、新能源汽车、智能网联技术及新型出行业态的最新研发成果与核心技术。
B3 New Horizons in Display
Gathering cutting-edge technology enterprises in artificial intelligence, Internet of Things (IoT), and metaverse, showcasing new technological achievements from chips, systems to end-user applications such as intelligent robots and large language models, to promote the symbiotic integration of the industry chain with IoT, robotics, and other industries.
B3 显示新视界：云集人工智能、物联网及元宇宙领域的前沿科技企业，完整呈现从芯片研发、系统架构到终端应用（包括智能机器人、大语言模型等）的全链条技术创新成果，促进产业链与物联网、机器人等产业的共生融合。
B4 Electronics for Consumption Exhibition
Focusing on the latest development trends in smart home technologies, products, and solu tions, this exhibition zeroes in on the comprehensive scenarios of home appliances, showcasing an array of whole-house intelligence solutions. It brings together efficient and energy-saving smart products, fosters industry exchanges and cooperation, aligns with annual promotional activities, accelerates the upgrading of the consumer electronics industry, and optimizes industrial structure.
B4 消费电子展：云集人工智能、物联网及元宇宙领域的前沿科技企业，完整呈现从芯片研发、系统架构到终端应用（包括智能机器人、大语言模型等）的全链条技术创新成果，促进产业链与物联网、机器人等产业的共生融合。
Exhibits Categories
参展类别
Free booth area minimum: 36 square meters (6×6m or 4×9m)
免费展位最小面积：36平方米（6×6米或4×9米）
Free of charge:
- Catering
- Accommodation (at Haitang Hongdao International Convention Center Hotel)
- Local transportation in Qingdao
- Visiting Haier and Hisense
免费服务:
- 餐饮
- 住宿（海棠红岛国际会议中心酒店）
- 青岛本地交通
- 参观海尔、海信
Self-paid:
- International logistics
- Exhibits
- Round-trip international airfare
自费项目：
- 国际物流
- 展品运输
- 往返国际机票
Exhibit scope includes: 3D printing, 5G, accessories, senior tech, XR, AI, audio tech, beauty tech, blockchain, cloud computing/data, building tech (software design), cybersecurity, digital health, drones, educational tech, energy, entertainment, home and lifestyle, fashion tech, gaming and e-sports, retail/e-commerce, home entertainment and office hardware, satellite/sensors, sales and advertising, metaverse, quantum computing, robotics, smart home and appliances, manufacturing, aerospace tech, supply and logistics (software design), sustainability, tourism (software design), vehicle tech and advanced mobility.
展品范围：3D打印、5G、配件、先进科技、XR、人工智能、音频技术、美容科技、区块链、云计算/大数据、建筑科技（软件设计）、网络安全、数字健康、无人机、教育科技、能源、娱乐、家居与生活方式、时尚科技、游戏与电竞、零售/电商、家庭娱乐与办公硬件、卫星/传感器、销售与广告、元宇宙、量子计算、机器人、智能家居与家电、制造业、航空航天科技、供应链与物流（软件设计）、可持续发展、旅游（软件设计）、汽车科技与先进出行。
Schedule
日程安排
September 17:
Arrival in Qingdao and airport pickup
Check-in at Qingdao Guoxin Convention Hotel
Get familiar with exhibition and booth information
September 18:
Morning: Visit Haier
Afternoon: Visit Hisense and attend discussion session
September 19:
Attend opening ceremony
Events include government speeches, strategic cooperation signing (e.g., China-Germany industry chain cooperation), and industry trend keynote speeches
September 20:
Exhibition participation
Option to attend business matchmaking or technical seminars for talks with upstream/downstream enterprises in the supply chain
September 21:
Exhibition participation
September 22:
Departure from Qingdao
Recommended to leave for Qingdao Jiaodong International Airport at least 2 hours before flight (approx. 40-minute drive from Hongdao Convention Center)
9月17日：抵达青岛，机场接机；入住青岛国信会展酒店；熟悉展会与展位信息。
9月18日：上午参观海尔；下午参观海信并参加讨论会。
9月19日：参加开幕式；活动包括政府致辞、战略合作签约（如中德产业链合作）、行业趋势主题演讲。
9月20日：参展；可选参加商贸对接或技术研讨会，与供应链上下游企业洽谈。
9月21日：参展。
9月22日：离青；建议航班起飞前2小时出发前往青岛胶东国际机场（红岛会展中心车程约40分钟）。
Company Highlights
企业亮点
➡ Haier 海尔集团
- Founded in 1984, Haier Group is a global leader in lifestyle solutions and digital transformation services. It adheres to the concept of "co-creating infinite possibilities with boundaryless ecosystems."
- Focuses on smart living, big health industries, and the digital economy.
- Operates 10 R&D centers, 71 research institutes, 35 industrial parks, 163 manufacturing centers, and 230,000 sales networks globally.
- In 2024, revenue reached 401.6 billion yuan (8% YoY growth), with a global profit of 30.2 billion yuan (13% YoY growth).
- Haier has over 120,000 employees and has ranked among the BrandZ Top 100 Most Valuable Global Brands for six consecutive years.
- It owns six listed companies and well-known brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy.
- Its smart home ecosystem "Three-Winged Bird" and industrial internet platform COSMOPlat lead in digital and intelligent solutions.
- 成立于1984年，是全球领先的生活方式解决方案与数字化转型服务商，秉持“无界生态，共创无限可能”理念。
- 聚焦智慧生活、大健康产业与数字经济。
- 全球布局10大研发中心、71个研究院、35个工业园、163个制造中心及23万个销售网络。
- 2024年营收4016亿元（同比增长8%），全球利润302亿元（同比增长13%）。
- 员工超12万人，连续6年入选BrandZ全球品牌百强。
- 旗下拥有6家上市公司及海尔、卡萨帝、Leader、GE Appliances、Fisher & Paykel、AQUA、Candy等知名品牌。
- 智能家居生态“三翼鸟”与工业互联网平台COSMOPlat引领数字化与智能化解决方案。
➡ Hisense 海信集团
- Founded in 1969, headquartered in Qingdao, China. Owns five publicly listed companies including Hisense Visual, Hisense Appliances, Sanden Holdings, Qianzhao Optoelectronics, and Keling Electric. Brands include Hisense, Toshiba TV, Ronshen, Kelon, Gorenje, and ASKO.
- In 2024, Hisense achieved revenue of 215.4 billion yuan (7% YoY growth), with overseas revenue at 99.6 billion yuan (46% of total).
- Hisense is focused on technological innovation and stable operations, with key sectors in smart living, smart energy, semiconductors, and automotive electronics.
- It has 30 R&D centers, 36 industrial parks, and 64 overseas offices worldwide.
- It has sponsored major global sports events such as UEFA Euro 2016, 2020, and 2024, and the FIFA World Cup in 2018 and 2022.
- Hisense has won the National Quality Award twice and the First Prize of China Quality Technology Award three times.
- It practices ESG long-term, with one global "lighthouse factory," three zero-carbon factories, and 17 green factories. It aims for carbon peak by 2026 and carbon neutrality by 2050.
- Vision：To be a century-old company, and to become the most reliable brand in the world.
- Mission: To pursue scientific and technological innovation, take the lead in the advanced manufacturing with intelligence as the core, and bring happiness to millions of families with high-quality products and services.
- 成立于1969年，总部位于青岛，拥有海信视像、海信家电、Sanden Holdings、乾照光电、科林电气等5家上市公司。品牌包括海信、东芝电视、容声、科龙、Gorenje、ASKO等。
- 2024年营收2154亿元（同比增长7%），海外收入996亿元（占比46%）。
- 聚焦科技创新与稳健经营，核心领域为智能生活、智慧能源、半导体与汽车电子。
- 全球设30个研发中心、36个工业园及64个海外分支机构。
- 赞助2016、2020、2024欧洲杯及2018、2022世界杯等全球顶级体育赛事。
- 两次荣获国家质量奖，三次获中国质量技术奖一等奖。
- 长期践行ESG理念，拥有1家全球“灯塔工厂”、3家零碳工厂及17家绿色工厂，目标2026年碳达峰、2050年碳中和。
- 愿景：成为百年企业，打造全球最值得信赖的品牌。
- 使命：追求科技创新，以智能为核心引领高端制造，以优质产品与服务为千万家庭带来幸福。
BWA上海代表处已于2024年2月26日正式登记设立，为BWA首个中国代表处，负责大中华区事务。
BWA成立于2003年，是由德国商界领先企业创办的面向经济发展和国际合作的行业协会，其宗旨是促进并搭建德国与世界各国在经贸领域、科技领域和可持续发展领域深入合作的桥梁。BWA总部设在德国首都柏林，会员涉及教育、化工、能源、建筑、工程、汽车、机械、航空等行业。目前BWA影响力涉及一万多家企业，在70多个国家设有办事处和代表处，其中，上海代表处将致力于中德经贸领域交流合作，提供中德商务考察对接与教育培训服务、国际交流活动会务服务、投资并购服务、产业技术合作服务与海外人才服务。
