在后疫情时代，线上活动和线上线下结合活动及时地解决了人们因无法亲临现场而产生的问题，有效地弥合人、地和组织之间的距离。然而，线下活动在建立至关重要的企业关系和获取潜在客户、开发利益方面仍然与以往一样重要。

In a post-pandemic world where virtual and hybrid events continue to help bridge the gap between people, places and organisations, offline exhibitions are still as relevant as ever when it comes to making those all-important corporate connections and reaping lead generation benefits.

Food is GREAT - UK Pavilion @ CIIE

中国国际进口博览会（CIIE）作为中国继续推动贸易自由化和全球化的经济举措的一部分，一直备受期待。它为国家、地区和品牌提供展示其产品与服务，并开展业务和加强全球贸易发展的机会。

As part of China's continued economic initiative to liberalise trade and promote globalisation, the highly-anticipated China International Import Expo (CIIE) is one such event that provides countries, regions and brands with the opportunity to showcase their products and services, do business, and strengthen the development of global trade.

进博会每年吸引逾100多个国家和地区的企业参展，如何使您的品牌从众多展商中脱颖而出，与观众互动、增加品牌认知度并为大家留下深刻印象是至关重要的！

With enterprises from over 100 countries and regions expected to participate, the impression you make is vital when it comes to representing your brand and ensuring a distinctively memorable interaction.

Facebook Exhibition Booth @ CIIE

现在，比以往任何时候都更重要的是，在设计展位时利用独特的创造力和创新设计，从众多展位中脱颖而出，并吸引到参加展会的真正购买力。

那么如何才能让您的品牌与众不同呢？

Now, it is more important than ever to leverage creativity and innovation when preparing your booth in order to stand out from the crowd and capitalise on the opportunity to access the real buying power that exhibitions provide.

So, what can you do to set yourself apart?