China International Import Expo 2026 

5-10 November 2026, Shanghai, China


China International Import Expo (CIIE) is the world’s first import dedicated national level expo, hosted by the Ministry of Commerce of the People's Republic of China and Shanghai Municipal People's Government.


About the event

Austrade will lead the Australian participation at the China International Import Expo (https://www.ciie.org/zbh/en/)

in Shanghai in November 2026, through a Team Australia Pavilion (located at food and agricultural product hall) and associated trade promotion activities.

CIIE is the world’s first import and biggest themed expo at national level. It is a six-day multi-sector trade show for imported products. It is held at the National Exhibition and Convention Centre (NECC), world’s largest single block building and exhibition complex.

Austrade has been supporting Australian businesses and brands with their participation at CIIE for the last 8 years. We work in collaboration with states, businesses and partners to deliver high-value, high-quality goods and fantastic Australian lifestyle to Chinese consumers. 

The 9th CIIE will be held on 5-10 November 2026 in Shanghai China. Austrade is inviting Australian businesses from food and agribusiness sectors to join us at the Team Australia Pavilion which will be located at Food and Agricultural Product Hall of CIIE 2026.

Don’t miss this opportunity for brand exposure in the China market at the world’s largest import themed expo.


Why you should participate

  • CIIE is the world's largest import expo.

  • CIIE 2025 had 4,108 exhibitors participate and reached US$83.4 billion worth of tentative deals for one-year purchase of goods and services. 

  • For eight years Austrade, along with the state governments, has supported and assisted Australian exhibitors.


Who should participate?

  • Australian food and agribusiness exporters, with a particular interest in building an export presence in China and the broader region.


The Team Australia Pavilion


will be managed by Austrade, and you will be able to:

  • showcase your products to state and private owned enterprises, importers, traders, distributors and regional sub-distributors, online and offline retailers;

  • explore business opportunities under the China-Australia Free Trade Agreement; 

  • promote your product under Australia's Nation Brand; 

  • receive networking support from Austrade China;

  • raise your brand awareness and reach out to broad business communities through major social medial platforms in China;

  • participate in selected Australian government programs at CIIE. 

Austrade will be charging for direct costs associated with pavilion construction and exhibiting in the Team Australia Pavilion. 



Express your interest by 

COB Friday 31 July 2026


In order to provide the highest level of service to delegates, places are strictly limited. Express your interest online at EOI CIIE 2026 (copy/paste the link https://v.wjx.cn/vm/heWOiwL.aspx  or click Read More at end of the post, or on mobile phone by scanning the QR code below to have our country and industry specialists review your application.

Austrade project team is in the progress of designing the participation package with benefits and cost. We will share the details shortly.

A separate email will be sent to you once your application is successful. We will send you an acceptance email with the event registration link with our standard terms and conditions and participation package.


Team Australia Pavilion at CIIE 2025

You may scan the following WeChat QR code for Austrade activities during CIIE 2025.


Key Austrade contacts

If you would like to discuss participating in CIIE 2026, please contact ciie@austrade.gov.au