2025年4月15日，有着“中国外贸晴雨表”之称的第137届广交会即将盛大开幕！这场为期21天的全球贸易盛会，分三期举行。

一期为4月15日至4月19日

二期是4月23日至4月27日

三期为5月1日至5月5日

此次展会预计将迎来超过130万名专业买家，以及来自220个国家的采购行业巨头。广交会作为连续65年保持全球规模最大的综合性展会，在2025年将会打破传统模式，构建“实体展+数字孪生+产业带联动”的全新三维贸易生态。

广交会上如何开发得更多优质客户：请参见这篇

展会亲历！买家细数：供应商现场七大劝退行为

（注：上图为135届广交会，本次为137届）

一、展馆全解析

主会场广州琶洲国际会展中心（地址：海珠区阅江中路380号）于今年完成了全面升级。

The main venue, Guangzhou Pazhou International Convention and Exhibition Center (Address: No. 380, Yuejiang Middle Road, Haizhu District), has completed a comprehensive upgrade this year.

01

A区（智能科技宇宙）

1.1 - 5.1馆聚焦“未来产业”，展示华为全屋智能系统、比亚迪钠电池生产线以及大疆农业无人机的实景演示。

02

B区（全球优品矩阵）

10.1 - 13.2馆汇聚了超过3000个家居品牌，其中包含了智能睡眠系统、可降解环保餐具等热门产品。

03

C区（绿色革命主场）

全新设立“零碳展区”，宁德时代的光储充一体化解决方案以及隆基的氢能设备在此进行全球首次发布。

04

D区（跨境生态圈）

TikTok Shop官方运营中心开展现场培训活动，亚马逊“制造 +”计划举办对接会议

二、‌十大必看亮点

01. ‌元宇宙采购舱‌：穿戴XR眼镜直通长三角工厂，720°验厂宁波小家电生产线

Metaverse Procurement Pod: Wear XR glasses to virtually tour factories in the Yangtze River Delta, inspecting Ningbo small appliance production lines in 720°.

02. ‌AI谈判官系统‌：输入“采购太阳能板·10万片·非洲市场”自动生成供应商PK表

AI Negotiation System: Input "procure solar panels · 100,000 units · African market" to auto-generate a supplier comparison table

03. ‌爆品实验室‌：现场测试大疆物流无人机（载重50kg·续航200km）

Hot Product Lab: Test DJI logistics drones on-site (50kg payload · 200km range).

04. ‌政策红利厅‌：商务部官员解读RCEP关税新政，扫码领取“一带一路”物流补贴码

Policy Benefits Hall: MOFCOM officials explain RCEP tariff policies; scan to claim Belt and Road logistics subsidies.

05. ‌全球选品赛‌：500家工厂盲测PK，买家投票决定“年度性价比之王”

Global Product Showdown: 500 factories compete in blind tests, with buyers voting for the "Annual Best Value King."

06. ‌夜场采购节‌：4月18日/4月25日/5月3日19:00-22:00，灯具&电子消费品灯光秀特卖

Night Procurement Festival: Special sales with light shows for lighting & electronic consumer goods on April 18, April 25, and May 3 (7:00 PM - 10:00 PM).

07. ‌产业带直通车‌：免费专巴接送买家考察佛山家具、东莞电子产业集群

Industrial Belt Shuttle: Free buses for buyers to explore Foshan furniture and Dongguan electronics clusters.

08. ‌跨境支付岛‌：蚂蚁链提供“一键锁汇”服务，规避汇率波动风险

Cross-Border Payment Hub: AntChain offers "one-click exchange rate lock" to mitigate currency fluctuation risks.

09. ‌网红直播基地‌：100个透明直播间实时带货，买家可指定产品测评

Live Streaming Base: 100 transparent live rooms for real-time sales; buyers can request product reviews.

‌10. 智能翻译塔‌：支持斯瓦希里语等83种语言实时谈判转录

Smart Translation Tower: Real-time negotiation transcription in 83 languages, including Swahili.

三、‌买家全流程通关

‌第一步：抢占黄金入场券

Step 1: Secure Your Golden Ticket

1. 访问官方网站 [http://www.cantonfair.org.cn]，随后点击“采购商预登记” 。
Visit the official website [http://www.cantonfair.org.cn], and then click "Buyer Pre - registration".

2. 需提交的资料：公司营业执照扫描文件、近六个月英文版采购清单以及海关编码。
Required documents to submit: A scanned copy of the company's business license, an English - version procurement list for the past six months, and the HS code.

3. VIP 专属权益：采购金额超过 500 万美元的采购商可申请“金钥匙服务”，该服务包含专属休息室以及洽谈预约协助。
VIP exclusive benefits: Buyers with a procurement volume exceeding $5 million can apply for the "Golden Key Service", which includes an exclusive lounge and assistance with appointment booking for negotiations.

‌第二步：AI智配供应链

Step 2: AI-Optimized Supply Chain Matching

1. 在“GMF 智能匹配平台”上键入需求关键词，例如“医用口罩·CE 认证·日产能 20 万片”。
Enter demand keywords on the "GMF Intelligent Matching Platform", such as "Medical Masks·CE Certification·Daily Production Capacity of 200,000 Pieces".

2. 系统推送内容：筛选出排名前 50 的匹配工厂，同时提供验厂视频、第三方质检报告以及最小起订量等相关信息。
System Push Content: We will screen out the top 50 matching factories for you and provide relevant information including factory inspection videos, third - party quality inspection reports, and minimum order quantities.

3. 一键预约功能：可预约 4 月 15 日 9:00 - 10:00 前往宁德时代展位 B2 - 3F11，系统会自动为您生成前往该展位的路线图。
One - Click Reservation Function: You can make a reservation to visit the CATL Booth B2 - 3F11 from 9:00 to 10:00 on April 15, and the system will automatically generate a route map for you to get there.

第三步：实战级行程规划

Step 3: Expert-Level Itinerary Planning

住宿推荐

高端优选
广交会威斯汀酒店。入住行政房可享展馆 VIP 通道，每晚平均价格为 2800 元。

Premium Selection
The Westin Guangzhou Canton Fair. Guests staying in executive rooms can enjoy VIP access to the exhibition hall, with an average nightly rate of CNY 2,800.

高性价比之选
琶洲南丰汇公寓。距离展馆仅 8 分钟步行路程，公寓内配备厨房，方便进行货品试用，每晚价格为 1200 元。

Cost - Effective Option
:Pazhou Nanfeng Plaza Apartment. It is just an 8 - minute walk from the exhibition hall. The apartment is equipped with a kitchen, which is convenient for product inspection, and the nightly rate is CNY 1,200.

长租惊喜
保利世贸中心。连续入住 15 天及以上可享受 7 折优惠，还能免费使用共享验货仓库。

Long - Term Surprise
Poly World Trade Center. Guests who stay for 15 consecutive days or more can enjoy a 30% discount and complimentary access to the shared inspection warehouse.

🚗 市内交通：Intra - City Transportation

便捷出行方式
下载“广交会出行”APP，通过扫码即可呼叫展馆电瓶车，在 5 公里范围内可免费乘坐。

Convenient Travel Option
Download the "Canton Fair Go" APP. You can scan the code to call an electric shuttle at the exhibition center, and it's free within a 5 - kilometer radius.

额外惊喜福利
每日前 1000 名买家有机会领取“新能源试驾券”，凭此券可体验小鹏飞行汽车。

Extra Surprise Benefit
The first 1,000 buyers each day have the chance to receive an "Electric Vehicle Test - Drive Voucher", which allows them to experience the XPeng Flying Car.

第四步：现场掘金全攻略

Step 4: On-Site Gold-Rush Guide

分时段行动指南

上午时段（9:00 - 11:00）
重点探索 A 区工业自动化展区，德国馆有限量特供的 KUKA 机器人可供了解。

Morning Session (09:00 - 11:00)
Focus on exploring the Industrial Automation Exhibition Area in Area A. There are limited - edition KUKA robots available for inspection at the German Pavilion.

中午时段（11:30 - 13:30）
前往 B 区参加“全球选品大师班”，学习如何对 Temu 平台上的热销品数据进行拆解分析。

Noon Session (11:30 - 13:30)
Head to Area B to attend the "Global Sourcing Masterclass" and learn how to deconstruct and analyze the data of best - selling products on the Temu platform.

下午时段（14:00 - 16:00）
与 C 区的绿色能源战略伙伴进行会面，若要参加与晶科能源高管的闭门会议，需提前两周进行预约。

Afternoon Session (14:00 - 16:00)
Meet with strategic green energy partners in Area C. If you want to attend the closed - door meeting with executives from Jinko Solar, you need to make a reservation two weeks in advance.

晚间时段（19:00 - 21:00）
出席由广汽集团独家赞助的珠江夜游商务酒会，在此活动中可对接汽车零部件资源。

Evening Session (19:00 - 21:00)
Attend the Pearl River Night Cruise Business Reception solely sponsored by GAC Group, where you can network for automotive parts resources.

四、‌避坑指南

避坑指南：老采购的10条血泪经验‌

Pitfall Avoidance Guide: 10 Hard-Earned Tips from Seasoned Buyers

1️⃣ 谨防“展位中介”：官方从未授权任何第三方售卖展位，务必认准展位号前缀（A/B/C/D + 数字）
-Beware of "Booth Brokers": The official organization has never authorized any third parties to sell booths. Make sure to verify booth numbers by checking the prefix (A/B/C/D + number).

2️⃣留意样品陷阱：要求供应商在样品上贴上“广交会特供”防伪码，以防出现货不对板的情况
-Watch Out for Sample Traps: Require suppliers to attach a "Canton Fair Exclusive" anti - counterfeiting code on samples to prevent discrepancies between the samples and the actual goods.

3️⃣掌握谈判秘籍：下午 16:00 后进行砍价，成功率可提升 40%（此时参展商为撤展前清库存）
-Master Negotiation Tips: The success rate of price negotiation increases by 40% after 16:00 (as exhibitors are clearing inventory before closing the exhibition).

4️⃣做好证件防丢措施：将电子胸卡绑定支付宝“广交会小程序”，若丢失可远程冻结权限
-Take Measures to Prevent Badge Loss: Bind the electronic badge to the "Canton Fair Mini Program" on Alipay. In case of loss, you can remotely freeze the access rights.

5️⃣重视数据安全：切勿使用展馆公共 WiFi 传输合同，推荐使用华为云会议系统
-Pay Attention to Data Security: Avoid using public WiFi in the exhibition hall for contract transmission. It is recommended to use the Huawei Cloud Meeting System.

6️⃣巧用餐饮捷径：A 区 2 层的“全球美食岛”支持扫码取餐，比地面餐厅可节省 40 分钟
-Use Dining Shortcuts Wisely: The "Global Food Island" on the 2nd floor of Area A offers code - scanning meal collection, saving 40 minutes compared to ground - floor restaurants.

7️⃣了解急救通道：C 区医疗站提供翻译陪同服务，包含小语种紧急医疗咨询
-Know the Emergency Access: The medical station in Area C provides translation - accompanied services, including emergency medical consultations in minor languages.

8️⃣关注气候预警：4 月广州日均气温 25℃，湿度 80%，建议准备两套西服轮换穿着以防汗渍
-Pay Attention to Climate Alerts: In April, Guangzhou has an average daily temperature of 25°C and 80% humidity. It is recommended to bring two suits to rotate and prevent sweat stains.

9️⃣掌握网络攻略：在中国电信展位可免费领取 5G 流量卡（每日 1TB 极速传输设计图）
-Master Internet Strategies: You can get free 5G data cards (1TB/day for high - speed transmission of design drawings) at the China Telecom booth.

🔟 留意合同细节：签订合同前，务必仔细核对条款中的交货期、付款方式、质量标准等关键内容，避免后续纠纷
- Pay Attention to Contract Details: Before signing the contract, be sure to carefully check the key contents such as the delivery date, payment method, and quality standards in the terms to avoid subsequent disputes.

希望外贸人2025年广交会开发到更多优质客户，一切顺利！

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